Digital Marketing/lead Generation Leader

Job Description

Digital Marketing/lead Generation Leader

Type : Full Time

Location : Delhi NCR

Experience Required : 3 Year(s)

Industry : Others

Preferred Skills : AD Campaigning Business Development Business Planning Digital Marketing Email Marketing Internet Sales Lead Generation Market Analysis Market Penetration Market Research Marketing MR Online Marketing Promotions Sales Sales Strategy Social Media Marketing Technical Sales

Job Description :

KEY RESPONSIBILITIES: 


1-Lead overall digital marketing strategy, customer acquisition, activation & retention.


2-Complete ownership of demand generation and inbound marketing.


3-Increase mobile app downloads through paid and non-paid strategies


4-Increase organic search visits and leads.


5-Drive the implementation of the vision by converting it into detailed market map


6-Ensuring optimization of CPA/CPT/CPFB through the digital channels while delivering growth..


7-Build and execute social media strategy through competitive research, platform determination, benchmarking and audience identification.


8- Crafting 360 degree marketing communication strategies for the business and executing creative communication campaigns for the brand.


9- Handling paid promotions and ad campaigns for all social media channels and monitoring them on daily basis.


10-Creating in depth channel wise analytical reports for better benchmarking and results.


11- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.


12- Lead generation through different modules for revenue optimization