Type : Full Time
Location : Mohali
Experience Required : 2 Year(s)
Industry : IT-Software/Software Services
Preferred Skills : Google Adwords Google Analytics
Job Description :
-Understanding client business and requirements. Formulating strategies
-Perform daily account management and of pay per click accounts on Google AdWords, Bing
and other search platforms for a variety of clients
-Assist in the maintenance and monitoring of keyword bids, account daily and monthly
budget caps, impression share, quality score and other important account metrics
-Assist in the management of Display network placement lists on AdWords and through other
contextual advertising platforms
-Provide recommendations and execute strategies for keyword opportunities, campaign
structuring, targeting, display network, and other facets of paid search in accordance with
client goals
-Google Merchant Center work in hand knowledge PLA
-Support the generation new paid search campaigns, ad groups, and accounts and aid in the
creation of new paid search marketing initiatives
-Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue
tracking, and other paid search initiatives
-Keep pace with search engine and PPC industry trends and developments
-Monitor and administer web analytics dashboards, reports and key reporting tools, and
point out key areas of importance in accordance client goals