Market Research Analyst

Job Description

Market Research Analyst

Type : Full Time

Location : Hyderabad

Experience Required : 3 Year(s)

Industry : IT-Software/Software Services

Preferred Skills : Business Analyst Email Marketing Lead Generation Market Analysis Marketing Online Marketing Sales Social Media Marketing

Job Description :

-Design Research Methodology

-Develop and Implement Sampling Plans

-Develop Questionnaires and Discussion Guidelines

-Devise and Evaluate Methods for Collecting Data (Surveys, Questionnaires, Opinion Polls)

-Experience with Microsoft PowerPoint, Excel and Word

-Experience with Statistical Software Platforms (SPSS, WinCross, SAS, Market Sight)

-Familiar with Social Media, Online, and Mobile Research Techniques

-Gather Consumer, Competitor, and Market Condition Data

-Hands-On Experience with Strategy and Competitive Analysis

-Help Determine Potential Markets, Product Demand, and Pricing

-Help Market Products or Services

-Maintain and Improve Reports to Answer Business Questions

-Manage Multiple Projects with Quick Turnaround

-Measure Effectiveness of Marketing Programs and Strategies

-Monitor and Forecast Marketing and Sales Trends

-Provide Actionable Research Results to Inform Key Business Decisions

-Provide Industry Benchmarks

-Sound Understanding of Statistical Concepts, Research Methods, and Design

-Understand Data from Dimensional Models 

-Work Well with All Levels of Management, Internal Staff, Clients, and Vendors.