Type : Full Time
Location : Gurgaon
Experience Required : 5 Year(s)
Industry : IT-Software/Software Services
Preferred Skills : Brand Management Lead Generation Market Analysis Market Penetration Market Research Marketing Marketing Executive Sales
Job Description :
-Managing the marketing function for the company and activities within the marketing department
-Developing the marketing strategy for the company in line with company objectives
-Deploy successful marketing campaigns and own their implementation from ideation to execution
-Produce valuable and engaging content for our website and blog that attracts and converts our target groups
-Creation and publication of all marketing material (online and print) in line with marketing plans
-Manage and improve lead generation campaigns, measuring results
-Overall responsibility for brand management and corporate identity
-Monitor and report on the effectiveness of marketing communications
-Handling the external vendors for SEO, SMM, PR
-Working closely with design agencies and assisting with new business initiatives
-Maintain effective internal communications to ensure that all relevant company functions are
-kept informed of marketing objectives and initiatives
-Ensure brand messages are consistent
-Gather and analyze customer insight
-Nurture and enrich all external perceptions of the company and growth of market share
-Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
-Lead all areas of content generation and production across all media platforms
-Engage other organizations within the community
-Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
-Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader
Requirements of the role:
-Strong analytical and management skills
-Confident and dynamic personality
-Strong creative outlook
Preferred Qualifications
-Must be BE/BTECH from premier engineering institutes
-MBA/PGDM from premier management institutes
-5+ years of relevant experience in Marketing function, preferably for an IT services organization